Personal value proposition/statement posted by anonymous on 2/17/2005 at 5:27 pm et 125 points i'm searching for samples (or a template) of a personal 'value proposition' statement for a professional marketing executive. To put your brand to work for you in your job search, you'll need to pull together all the pieces that make up your value proposition in the marketplace a vibrant personal brand statement makes it that much easier for those assessing you to get an indication of whether you will be a good fit for their organization. The final step is writing the value proposition statement it should address what market you are targeting, what product or service you are delivering, how you are delivering it and why. Much has been written about the importance of having a value proposition, personal brand statement or elevator pitch as it is also referred to.
The value proposition , or why am i different statement, is probably the hardest thing to come up with, be happy with and stick with i have always struggled with it. Traditionally, a value proposition is a clearly defined statement designed to communicate that one particular product or service will add more value or better solve a problem than competitors' offerings. A personal value proposition should answer the slightly amended question what are you about, anyway when crafting a personal positioning statement, keep your target audience in mind your value proposition might be about you but it's not for you.
A value proposition is a statement about the value that your product, service, or innovation provides to a target customer the concept has existed since the dawn of commerce, but the term value proposition really came into vogue in the late 1980s. A great value proposition is a statement that paints a clear picture of what your brand has to offer and how your product or service solves/improves your prospects problems here are 31 of the best examples from around the web to help you improve your business. What does value proposition mean a business or marketing statement that summarizes why a consumer should buy a product or use a service this statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.
A compelling value proposition has a number of responsibilities shockingly, telling your customers to just do it isn't one of them slogans are great boardroom meeting material when you have a billion-dollar advertising budget. So, your personal value proposition should be a statement of the tangible results a company will get from hiring you, the unique benefits you will bring to an employer that others won't how to define your own value proposition here are a few questions you should ask yourself to define your value proposition. A strong value proposition speaks directly to your target audience and tells them exactly why they should purchase your products and services it is a clear statement of the results. Let your unique value proposition become your professional passion work to have other client stakeholders feel similarly about it embark on a mission to help consumers make well educated decisions to better manage their personal risks.
The first step in defining your value proposition is also where many go wrong they fail to understand that value, just like beauty, is in the eyes of the beholder to find your true value you must first know what people need and want from you more so than concentrating on what you have to offer. Put simply, a value proposition is a statement about exactly what a company can expect to gain by hiring you - both financially and physically value propositions are used in business all the time a business's value proposition would be a summary of what a customer could expect to gain from using the business. Your value proposition is the promise that you give to a customer that assures them that you will deliver value to them it's a statement that explains the benefit that you have to offer, who you are offering the benefit to, and why you are the best person to deliver that benefit.
What is a value proposition a value proposition (aka usp, unique selling proposition) is typically a short sentence or two that communicates your competitive advantage and why a client should do business with you. A personal value statement is a concise and specific statement that outlines what is most important to you in your life the better you define your personal values, the more capable you are of finding a career that is in harmony with those values.
A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. A value proposition is a promise by a company to a customer or market segment it is an easy-to-understand reason why a customer should purchase a product or service from that specific business. Elevator speech vs unique selling proposition vs value proposition tweet without a strong value proposition , it's much harder to sell your products or services in today's economy, much less even get in the door of big companies.